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Yes. If you're shopping for work boots on your laptop, you can get targeted ads for work boots on your smartphone, even though you never browsed for boots on the device. Advertisers can now guess who you are by analyzing your location, browsing habits, and the types of sites you sign in to, like facebook or google. And the crazy part? their guesses are surprisingly accurate, according to articles from digital trends and mit technology review. The advertisers that collect and use this data claim to not keep sensitive personal information on file, but it's difficult to figure out exactly what these big-data advertisers know.