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Create multimedia ads in existing ad groups. For optimal performance, we recommend using image assets in all four aspect ratios: 1. 91 : 1, 1 : 1, 1 : 2 and 4 : 1, to analyze performance and drive results. Provide as many assets as possible. You can provide up to 15 headlines, 4 descriptions, 16 images, and choose from a variety of call-to-action buttons. We suggest at least 8 to 10 distinct headlines that don't contain similar phrases. Use a combination of short and long headlines to maximize space on any device. Create headlines that are related to your keywords and use at least one brand title.