How do I find the right wine label design for my brand?
by Admin
Posted on 06-12-2023 06:00 PM
Looking for a new varietal or bottle of wine to drink when you’re just starting to explore the world of wine can lead to a bit of exasperation. The process usually involves starting with what you know, followed by a comparison of prices and discounts, and then label gawking until you find something… and then you’re still not sure if it will be good!
wine labels play an important role in our decision making process, even if we don’t realize why. Let’s take a look at how wine labels influence our choices and affiliation with brands, along with some tips on how to look past the design on the bottle for pertinent information.
You will find this label very interesting as it allows an individual to put a message for the receiver. This label is designed by talia cohen. The wine can be labeled casually to be gifted to family and friends and can also be designed formally for a corporate occasion.
So what defines a successful wine label?
Standing out from the crowd is crucial to getting the consumer to choose your bottle of wine amongst the sea of others.
However, this doesn’t necessarily mean that wineries need to have the brightest, most outrageous label on the shelf. Btn interviews nina chalmers, director of graphic language design, on modern wine label innovations being used by stand-out category leaders. Btn: visibility is an important factor in successful label design – how can you make sure your branding is clear and precise, but not too gaudy for the overall market. Nina: the most important factor to take into consideration is whom you are aiming to attract with your branding and packaging design.
We always have to be careful, because, as we have said earlier, wine is quite a conservative category and customers can be very loyal to the brand they know. And sometimes it is possible to move too far too fast and we can leave the customer behind. However, if a brand is not well established, or less successful, maybe it is a good case to say: we are going to change this completely; that could be the shock treatment it needs. But if the brand is alive and working, i would do it gently. still, we are largely dealing with glass bottles and printed labels on them.
What else might I need to know about wine label design?
/in tips & tricks , wine /by carolyn imagine you’re walking through the wine aisle of your favorite grocery or liquor store. Today you’re searching for a white wine to bring home and enjoy with dinner. You walk past bottles and bottles, but suddenly come to a halt, as something has caught your eye. It wasn’t the varietal or bottle shape that made you stop your search, but the creative label wrapped around the wine. You grab the bottle and go, “that was easier than i thought. ”producers have began utilizing graphic artists to create unique wine label designs that stand out to the consumer and push the point of sale.
By bauerhaus— april 8, 2015 when i give presentations on wine label design and wine branding, i often show the above photo and ask “which wine costs more?” in other words, “which wine is of higher quality?” it’s impossible to know the quality or taste of the wine by staring at the photo, but at every conference i have presented everyone says, “the wine on the right. ”think about this fact: our senses take in about 11 million bits of information every second, but we are only consciously aware of about 40 bits of that information. This means that our brains are often taking shortcuts when it comes to packaging design.
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Are you launching a new clothing line , rebranding your wine store , selling custom-made mugs or managing a water factory? no worries! choose from the professionally-made design options, or use the adobe intuitive tool to personalize every aspect of your labels. From selecting unique fonts and colors to adding eye-catching graphics and images, you can create labels that perfectly match your brand or personal style. Want to import graphics, logos, and fonts from your existing designs? or want to rebrand the same product and edit the contents of your label? use the drag-and-drop tool and online editor to make simple edits in a flash.